Marketing Strategy
I have chosen to call my company "Image Dream Creatures" because when a child draws they have an image of what the end result should look like in their mind. By creating an actual 3D toy from their 2D drawing I am bringing that image to life in the form of a dream creature. The front design of the swing tag is half pink and half purple because my creature is also half pink and half purple. The stars and circles are also similar to the stars and circles that are on its ear. The similar elements link my swing tag to my design so that children will recognise them both and associate “Image Dream Creatures” with their toy. The bright colours and simple shapes also attract the eyes of children so they will be more inclined to ask their parents to buy the toy for them.
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